Selected Work

Campaigns that convert.

A closer look at the SEO, content, paid media, and growth work built to improve visibility and performance.

SEO & Marketing Work

Case Studies

Real client work across SEO, content optimization, paid advertising, social media management, and digital content creation.

Security Courses Website

Associated with APP IN SNAP (Private) Limited

SEO & Content Optimization
May 2026 – Jun 2026

Worked on the SEO and content optimization of a UK-based security training website offering Door Supervisor, CCTV, Security Guard, and Refresher courses.

What I Worked On

  • Conducted SEO audits and identified on-page and technical SEO improvements.
  • Performed keyword research based on search intent and target services.
  • Optimized existing website content for relevant search queries.
  • Improved meta titles, meta descriptions, headings, URLs, and image alt text.
  • Worked on internal linking and website content structure.
  • Optimized service, course, homepage, About, and location-focused pages.
  • Created and refined SEO-focused content where required.

Key Areas

Homepage Optimization

Improved the homepage structure, keyword targeting, metadata, content, and internal linking to support organic search visibility.

About Page Optimization

Optimized content, headings, metadata, and keyword placement while improving the overall page structure.

Local SEO

Worked on location-focused content and optimization to target users searching for security training services in specific areas.

SEOKeyword ResearchOn-Page SEOTechnical SEOLocal SEOContent Optimization

Paid Advertising

Meta Ads Campaign Management

Managing lead generation and messaging campaigns across Facebook and Instagram, backed by documented performance.

Meta Ads Campaign Management

Lead Generation & Messaging Campaigns

PKR 200,000+ Ad Spend Managed

Managed and worked on Meta advertising campaigns focused on lead generation and messaging conversations.

What I Worked On

  • Meta Ads campaign setup and management
  • Lead generation campaigns
  • Messaging campaigns
  • Ad creative planning
  • Campaign monitoring
  • Performance analysis
  • Audience targeting
  • Campaign optimization
  • Budget management

Documented Campaign Performance

Meta AdsLead GenerationFacebook AdsInstagram AdsCampaign OptimizationPerformance Marketing

Client & Social Media Work

Who I've Worked With

Ongoing social media, marketing, and creative work for a small roster of brands.

Worked on the social media presence and marketing content for a painting and polish services business.

Social Media MarketingContent CreationContent Strategy

Worked on social media and pre-launch marketing content for Teezee, a clothing brand preparing for its launch.

  • Pre-launch content planning
  • Teaser & countdown content
  • Brand storytelling
  • Social media creatives
Social Media MarketingContent StrategyBrand Content
V

Valor Watches

Meta Ads & Video Creative

Worked on advertising and video creative production for Valor Watches, combining short-form video content with paid social campaigns.

  • Meta Ads campaign management
  • Video ad creatives & promotional videos
  • Campaign monitoring and optimization
Meta AdsVideo MarketingVideo EditingCreative Strategy

PR & Video Content

Cheese Stuff

PR video and content creation for a food brand promotion.

C

Cheese Stuff

PR Video & Content Creation

Created a promotional PR video for Cheese Stuff to showcase their food offering and promotional deal.

  • Video concept & scripting
  • Video shooting
  • Product-focused storytelling
  • Promotional messaging
  • Video editing
PR ContentVideo ProductionStorytellingVideo Editing

Overview

What I Do

SEO

On-page SEO, technical SEO, keyword research, content optimization, local SEO, and competitor analysis.

Paid Advertising

Meta Ads, lead generation campaigns, messaging campaigns, campaign optimization, and performance monitoring.

Social Media

Social media management, content planning, brand content, promotional campaigns, and audience engagement.

Content Creation

Short-form videos, PR content, promotional videos, scripting, shooting, and editing.

Have a project in mind?

Whether you need SEO, paid advertising, social media marketing, or content that actually gives your brand something to say, let's talk.

Let's Work Together